Family Brands LLC - Associate Manager, Marketing and Sales
2022 - Present
As the associate manager of marketing and sales, I lead all marketing efforts and developed a digital marketing plan from the ground up. That includes…
Implement organic and paid social media, web-based advertising, and influencer campaigns to grow a digital audience.
Planned first large scale brand activation that saw 11% growth in monthly sales, and rekindled broken relationships with retailers for future growth.
Managed 10 social media accounts across several brands with focused growth through paid social strategies.
Collaborate with B2B customers and retail partners to create campaigns on Facebook and Instagram.
Create digital assets and sales materials in Adobe applications to support current and new client relationships.
Lead product development team and provide updates to management.
Photography
Sales Material/Graphic
Click image to open PDF
Digital Advertising
Kroger BBQ Promotion
With a limited budget, I used highly targeted ads with a mix of media including graphics, video, and photos to complement a promotion of new Cades Cove BBQ flavors in East Tennessee Kroger stores. Geo-fencing and Facebook demographic data allowed me to focus on areas within a 5-mile radius of participating stores to ensure the content remained relevant to the audience. The ads saw a total reach of 52,304 and an estimated 4,560 ad recall lift over 4 months with a total budget of just $350.
Marble Media
2021 - Present
I founded a digital marketing and content production agency to help local small businesses with their digital marketing efforts.
• Shoot and edit video and photo content for client marketing campaigns.
• Create and design websites.
• Implement SEO optimization.
• Create digital marketing strategies using social media.
• Create, organize, and manage email marketing campaigns.
WBIR-TV - Multi-Platform Producer
2017 - 2021
As a Multiplatform Producer at WBIR Channel 10 in Knoxville, TN Produced 30-minute to 2-hour newscasts daily by selecting stories, prioritizing their importance, writing scripts, and creating graphics or selecting videos to tell each story.
I handled breaking, feature, sports, and hard news stories by coordinating reporters, gathering information as it develops, and presenting it in a visually interesting way to inform viewers.
I was also part of our data team focused on visualizing data like COVID-19 cases in Tennessee and U.S. Census data. Worked on special projects and created social media campaigns such as showcasing news in a new way on Instagram with produced stories and online-specific videos.
Video written and edited by Kevin Bridge for WBIR.
Breaking newscast covering flash flooding in East Tennessee produced by Kevin Bridge.
Segment script written by Kevin Bridge with graphics used during the segment designed by Kevin Bridge for WBIR.
News block from newscast produced by Kevin Bridge for WBIR. Scripts written and graphics designed by Kevin Bridge.
Barrel Pick & The Barrel Talk Podcast
2020 - Present
I combined my passion of storytelling, photography and whiskey to tell the stories of master distillers, whiskey manufactures and founders in the industry through photography and podcasts.
